blog

What does it take to make the perfect burger? Is it the sauce? The type of bun you use? Toasted or not? What about the ingredients? Fresh, organic, local? Some people like peanut butter on their burgers. Some like a big fat onion ring. Some just like it plain with a little bit of ketchup.

But all would agree that a great burger always starts with the meat.

Imagine a salmon fleet in the offshore waters of the Pacific Ocean near the remote archipelago of Haida Gwaii, known as Canada’s Galapagos, catching fish that will change hands several times before landing on your dinner plate. What if you knew the story of that fish—the date, location, species, catch method and even the vessel’s skipper? Would you feel more at ease knowing it was handled with care and caught sustainably with a hook and line?