11 July 2023, Vancouver, BC – Modern shoppers seek premium Canadian beef in your stores. Adding case-ready cuts helps keep your shoppers’ favourites in stock around the clock: steaks, roasts, grinds, patties and marinated cuts. The Certified Angus Beef® brand’s reputation is built on quality - and that legacy is what makes the brand trusted by consumers.
To view the pack size, shelf life and code of each product, please download the following retail-focused Certified Angus Beef Sell Sheet here and share with your team.
Consumers prefer the Certified Angus Beef® displayed in a black packaging. When asked to specify their colour preference - black, white or yellow - more than 7 in 10 (73%) chose black.*
Consumers confirm that the black packaging helps accentuate the brand’s generous marbling, and indicates a high quality product. Specifically:
On average, rollstock film uses 40% less plastic than traditional tray packaging. Rollstock packaging supports your initiatives to reduce plastic consumption.
Vacuum sealed and chub packages are tamper-proof and freezer-ready, making the products ideal for in-store merchandising and online order fulfilment.
Freshly cut Certified Angus Beef® steaks have an extended shelf life up to an additional 5 days above the standard by spraying with specialized ozone water prior to packaging.**
The beef’s colour is retained for a greater period of time with ozone water. Packaging seals in the freshness so once package is opened, beef colour will bloom to natural cherry red.
Extended shelf life, combined with smaller cases, will improve inventory control and lessen the risk of spoilage.
Opting for portion-controlled beef that is prepackaged and fully labelled, instead of butchering sub-primals in-house, will result in your store having reduced shrink and less out of stocks.
What happens when a customer’s preferred beef cut is out of stock at their local grocery store?
4 in 10 seek staff at meat counter to confirm availability
4 in 10 choose a different cut or protein - mostly lower cost items
2 in 10 forgo purchase - some return; some shop elsewhere
1 in 10 view the store negatively.***
Pre-cut portions have a 100% yield so you do not have to utilize or account for off-cuts and trim. Also, you do not need to account for additional labour costs to further package or label products.
Pre-cut portions will improve consistency over multiple business locations and operations.
No need to make large investments in specialty butcher equipment, such as bandsaws and knives, or packaging and labelling equipment. Your establishment does not need to employ a large team of skilled meat cutters.
Portions are packaged in small case sizes, meaning easier inventory control and less chance of spoilage.
Minimum age guidelines can vary between retail and food service. At retail, beef can be sold at as low 5-7 days age. For this Certified Angus Beef® product line, the following standards have been set for a “steakhouse” experience:
Since 1972, Intercity Packers has been one of the most trusted names for product integrity and safety in today’s constantly changing marketplace. To produce products you can trust, Intercity Packers adheres to the strictest food safety standards and regulators as noted below:
* In-store intercepts; sample size 600 (includes data from the United States)
** Testing done by Quality Control team at Intercity Packers Meat & Seafood
*** Midan Marketing
Email our Sales Team at email@example.com
Call our BC Sales Teams at 604-295-2010, or call our AB Sales Teams at 780-477-7254
ABOUT INTERCITY PACKERS
In 1972, Intercity Packers Meat & Seafood started out providing beef, pork, lamb, chicken and game products to local restaurants. We are now Canada’s leading supplier of the highest quality meat and seafood products to restaurants, healthcare and education customers across Canada. Our trained staff have years of experience in custom cutting of proteins. Because we produce food for the restaurant industry, our manufacturing plants are federally inspected and fully licensed, employing the high standards for food safety and quality assurance. With continuous innovation and the latest technology in the industry we provide safety, consistency, and leading-edge new products for our customers to meet evolving market trends and consumer preferences.