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Committed to Canadian Beef Sustainability

August 5, 2021

Intercity Packers Meat & Seafood is proud to support sustainable practices of beef farmers and ranchers to bring a variety of fresh ground burgers and steaks they can enjoy in restaurants or at home.

We have partnered with the Canadian Roundtable for Sustainable Beef (CRSB) to meet their certification standards. The CRSB Certified Mass Balance designation indicates that at least 30% of our beef is raised on farms and ranches that meet CRSB standards.

What is the Canadian Roundtable for Sustainable Beef?

The CRSB’s mission is to advance continuous improvement of Canadian beef industry sustainability through multi-stakeholder engagement, collaboration, communication and science.

CRSB is a member of the Global Roundtable for Sustainable Beef (GRSB) whose mission is to advance, support, and communicate continuous improvement in sustainability of the global beef value chain. CRSB works with partners across the beef supply chain, including beef producers and producer associations, processors, agriculture and food businesses, retail & foodservice companies, as well as NGOs (environmental and animal care groups), scientific researchers and government to advance sustainability in the Canadian beef industry through:

  • Benchmarking and setting strategic improvement goals
  • Recognizing sustainable practices through 3rd party certification
  • Advancing sustainability through projects and other initiatives

What is the opportunity for restaurants?

Menuing CRSB items will help you meet increased consumer demand for sustainable Products. According to Technomic, Inc., 65% of consumers report social responsibility is important to them

when deciding on a restaurant to visit. According to CRSB’s research, 42% of those surveyed are willing to pay 10% more for dishes with CRSB certification on the menu.

Sustainability defined: Environmentally sound. Socially responsible. Economically viable.

Pictured: Rob and Maryjo Tait, Celtic Ridge Farms, Dutton ON (CRSB Certified)

Why purchase CRSB Certified beef?

Recognize the sustainable practices on Canadian farms and ranches

  • Supports healthy animals, healthy communities and responsibly raised beef
  • Supports innovation and technology that leads to more sustainable food production
  • Shows your commitment to continuous improvement for the environment
  • Recognizes the ecological benefits of beef production on Canada’s agricultural landscape, such as biodiversity, carbon sequestration, soil health and key habitat for wildlife and species at risk.
  • Provides 3rd party certified assurances about how beef is raised in Canada, with the commitment of the whole beef supply chain
  • Adds value and provides a key point of differentiation for your brand and your business.
  • Enables you to market your products with sustainability claims & a certification logo

Show your commitment to sustainability by purchasing beef from Intercity Packers Meat & Seafood with this CRSB Certification Mark.

Canadian beef farmers and ranchers are truly the guardians of the grasslands and are committed to preserving them today and for generations to come. Your guests who care about environmental stewardship will appreciate the opportunity to support the efforts of these champions when you menu CRSB Certified beef and promote it.

Visit beeffortheplanet.ca to learn more.

For more information contact your Intercity Packers Sales Representative.

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