Intercity Packers Meat & Seafood is proud to support sustainable practices of beef farmers and ranchers to bring a variety of fresh ground burgers and steaks they can enjoy in restaurants or at home.
We have partnered with the Canadian Roundtable for Sustainable Beef (CRSB) to meet their certification standards. The CRSB Certified Mass Balance designation indicates that at least 30% of our beef is raised on farms and ranches that meet CRSB standards.
The CRSB’s mission is to advance continuous improvement of Canadian beef industry sustainability through multi-stakeholder engagement, collaboration, communication and science.
CRSB is a member of the Global Roundtable for Sustainable Beef (GRSB) whose mission is to advance, support, and communicate continuous improvement in sustainability of the global beef value chain. CRSB works with partners across the beef supply chain, including beef producers and producer associations, processors, agriculture and food businesses, retail & foodservice companies, as well as NGOs (environmental and animal care groups), scientific researchers and government to advance sustainability in the Canadian beef industry through:
Menuing CRSB items will help you meet increased consumer demand for sustainable Products. According to Technomic, Inc., 65% of consumers report social responsibility is important to them
when deciding on a restaurant to visit. According to CRSB’s research, 42% of those surveyed are willing to pay 10% more for dishes with CRSB certification on the menu.
Pictured: Rob and Maryjo Tait, Celtic Ridge Farms, Dutton ON (CRSB Certified)
Recognize the sustainable practices on Canadian farms and ranches
Canadian beef farmers and ranchers are truly the guardians of the grasslands and are committed to preserving them today and for generations to come. Your guests who care about environmental stewardship will appreciate the opportunity to support the efforts of these champions when you menu CRSB Certified beef and promote it.
Visit beeffortheplanet.ca to learn more.
For more information contact your Intercity Packers Sales Representative.